In 2016 we opened a new store in York, on the historic street of Low Petergate in the shadow of the cathedral. We became intrigued by the captivating window and the legend, and resolved to create a jewellery collection that would allow visitors to York to partake of a really unique and delightful memory of their visit. 

The collection aimed to recreate the iconic heart design in sterling silver, and initially consisted of just a pendant, earrings and bracelet. From its first days on display, the popularity of the collection was evident and the jewellery swiftly became the most sought-after design in our York store. We have since developed and expanded the collection to include rings, different earring options, brooches and charms, with pieces available in both sterling silver and 9ct gold. You can view the collection online here.

The design has an obvious connotation as a romantic motif, or as a memento of a visit to York, but what we initially did not anticipate is that the design would touch a nerve as a patriotic symbol for Yorkshire. The heraldic white rose is commonly known as the symbol of the county but customers have relayed to us their love of the Heart of Yorkshire as a symbol of their pride in their heritage.  We now regularly receive orders from the great Yorkshire diaspora, so that we are sending the Heart of Yorkshire out to all over the United Kingdom as well as Australia, Canada and the United States.