Why choose Silver Jewellery

Why Choose Silver Jewellery

Between different carats of gold silver and base metals, the online customer has a wide range of materials to choose from. While design is the greatest attraction, the lure of a precious metal offers inherent value and substance that more transient types of jewellery cannot emulate.

Sterling silver jewellery set featuring an intricate double heart pendant with a smooth heart overlay and matching earrings, showcasing sculptural Yorkshire-inspired design.

Silver - the versatile precious metal

Silver has texture and luminosity yet works with any colour of clothing
Azendi silver is protected from tarnish by a rhodium or platinum plating
Silver has been increasing in value faster than gold
Azendi sterling silver is nickel free and hypoallergenic
Azendi jewellery is made with cast sterling silver for strength and durability

Mixed vermeil pendant and stud earrings featuring intertwined circular loops in rose, yellow, and white gold tones with a delicate diamond-set bale on the pendant.

Vermeil - a precious coating of gold on a sterling silver design

With gold prices at all time highs, many are finding that solid gold is now only possible for big lifetime purchases such as a wedding ring.
Silver is more affordable while remaining precious
Our Vermeil is sterling silver that has been given a durable electro-plating of 18ct gold.
We never use the fleeting flash plating that is cheaper and easily rubbed off.
We also use rose gold vermeil which has a redder colour.

How to ensure you are buying real sterling silver

For heavier pieces the law states that items over 7.75g must be tested and hallmarked. All such pieces are assayed for us at the Edinburgh Assay Office
Most pieces are lighter than 7.7g and for those items a 925 stamp is sufficient.
Lighter pieces must still conform to the 92.5% silver standard
Look for the words 'Sterling Silver'. When retailers just say 'silver' they often claim that they are talking about the colour rather than the metal.
In the UK it is illegal to call jewellery silver unless it is 92.5% sterling silver. Saying that the colour is silver may be an attempt to get around this law.
Silver is expensive in 2026. If you see a retailer offering heavy pieces at low prices, be especially careful to look for a declaration of material beyond the product title.
Look carefully at the dimensions of each piece. A photograph can make a miniscule piece look larger than real life.