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Yorkshire Day at Azendi

July 27, 2021 2 min read

Yorkshire Day at Azendi

Azendi was established in Yorkshire in 1989, with four stores across the county in Leeds, York, Harrogate and Beverley. We have always felt a connection to our Yorkshire roots and are proud to have created our exclusive 'Heart of Yorkshire' collection to celebrate the heritage of God's Own Country. 

This Yorkshire Day, we are excited to let you know about the new additions to our Heart of Yorkshire collection, but first why not read a little about the story behind our iconic design.


Towering over the city of York, the central motif of the stunning Great West Window is an intricate heart design, carved by master masons seven hundred years ago.

Over the centuries a romantic tradition has grown in the city that a couple who share a kiss under the West Window will enjoy lifelong love. 

York Minster Heart of Yorkshire Window


In 2016 we opened a new store in York, on the historic street of Low Petergate in the shadow of the cathedral. We became intrigued by the captivating window and the legend, and resolved to create a jewellery collection that reflected this local heritage. 

The collection aims to recreate the iconic heart design in a choice of sterling silver or 9ct gold. You can view the collection online here.

The design has an obvious connotation as a romantic motif, or as a memento of a visit to York, but what we initially did not anticipate is that the design would touch a nerve as a patriotic symbol for Yorkshire. The heraldic white rose is commonly known as the symbol of the county but customers have relayed to us their love of the Heart of Yorkshire as a symbol of their pride in their heritage.  We now regularly receive orders from the great Yorkshire diaspora, so we are sending the Heart of Yorkshire out to all over the United Kingdom as well as Australia, Canada and the United States.


This Yorkshire Day (1st August) we are excited to announce some new additions to the collection; silver and gold pendants featuring brilliant white diamonds and a precious 18ct gold necklace.

Sterling Silver & Diamond Heart of Yorkshire Pendants

These pendants in sterling silver & rose vermeil feature the addition of a sparkling 0.02ct diamond set into the smaller dangling heart charms.

Silver and Diamond Pendant £115

Silver, Rose Vermeil and Diamond Pendant £125


Gold and Diamond Heart of Yorkshire Pendant

This new addition to the gold pieces in the Heart of Yorkshire collection features a 0.03ct diamond set into the intricate heart design. The 9ct gold pendant comes complete on a flexible 9ct snake chain.

9ct Gold and  Diamond Pendant £295


18ct Gold Heart of Yorkshire Pendant

Truly precious and special, this Heart of Yorkshire pendant is fashioned from 18ct gold and is suspended from at 18ct gold box chain.

18ct Gold Heart of Yorkshire Pendant £425



If you are interested in reading more about the background of the design then take a moment to have a look at our other blog posts about York Minster and the Heart of Yorkshire Window.

You can read in depth about the Minster's tracery here: The Stonework of the Heart of Yorkshire

If the ancient stained glass of the Minster fascinates you, read our blog here: Protecting the Stained Glass of the Heart of Yorkshire