The Story of the Birthday flower

Birthday Flower Story

The story of the Birthday Flower Collection by Azendi began in 2003, when a young designer flew to the UK from New Zealand in response to our search for an innovative jewellery designer with fresh ideas and inspiration.

He brought with him a longstanding ambition to create a collection he saw as the perfect gift concept. The idea of a flower for each birth month was not widely known in the UK at the time, yet we recognised it as a unique concept that would excite our customers’ imagination.

Over time, the concept of birthday flower jewellery has taken a firm hold in the UK, and there are now quite a few brands offering variations on the idea. We have maintained the collection with very few changes since 2003 and see little reason to alter what has become an iconic Azendi design and concept.

Sterling silver chrysanthemum-inspired earrings with gold vermeil accents, showcasing a sculptural floral design that embodies refined British craftsmanship.

Attention to detail

Not content with creating twelve different flower designs, our designer insisted they be impeccably detailed and realistic. While there were plenty of roughly cast daisies and daffodils on the market, we wanted to push the limits of what could be achieved in sterling silver casting and polishing.

One of the challenges was the sheer amount of time required to meticulously carve each minute detail into the flowers. We wanted to avoid any simplification and instead aim for the highest level of casting detail possible. Adding to the complexity was the partial gold plating required in the vermeil sections.

Sculptural sterling silver and gold vermeil earrings inspired by delicate flower buds, paired with a matching pendant resting on smooth taupe fabric for a refined look.

Reception to the flowers

Daffodil: I bought the daffodil March birthday flower pendant for my partner’s 70th birthday and she cried with amazement when I gave it to her.
Daisy: Bought for a friend as her birth flower on her 50th birthday. Beautifully crafted and screams quality. Eye catching. Our friend was over the moon with it.
I purchased two Rose June pendants, one for my daughter and one for her daughter who share June birthdays within one day of each other. My wife passed away earlier this year and her favourite flower was the pink rose. I felt that this pendant created a wonderful memory for them in respect of my wife and their birthdays. The pendant is of excellent quality, true value for money and will be the forerunner of further Azendi purchases. Alan G.

Sterling silver earrings and matching pendant featuring sculpted poppy flower designs with textured petals and gold-tone stamen details, displayed on a soft taupe fabric.

The Fabulous Flowers.

Each month has its own flower
Each flower is made in Sterling Silver with Gold Vermeil as a detail.
The flowers are exclusively available from azendi.com, our stores and selected stockists.
The flower for January is the Snowdrop, February the Primrose, March the Daffodil, April the Daisy, May the Lily of the Valley, June the Rose, July the Water Lily, August the Poppy, September the Michaelmas Daisy, October the Marigold, November the Chrysanthemum, and December the Narcissus.