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Azendi News

  • New Collection: Silken

    Add movement and glamour to your look with our dancing Silken collection.

    SilkenThis Italian inspired collection is crafted from high quality sterling silver and finished with rhodium for longevity. Each piece contains multiple silver strands which creates eye-catching movements when worn.

    Multi-Strand Set

    The matching set consists of a Silver Multi-Strand Bracelet and Sterling Silver Multi-Strand Necklace. The delicate silver chains flow around the neck and wrist making it soft and comfortable to wear. Smart and stylish, these pieces would look great with a work blouse.

    Tassel Set

    For a glistening effect, the Silver Long Tassel Pendant and Silver Long Tassel Drop Earrings feature silver threaded tassels. These versatile pieces can be worn separately for an everyday look or together to create a statement.  


    If you’re looking for a stand-out piece, then our Silver Multi-Strand T-Bar Bracelet will be sure to add sparkle to any outfit. The unique diamond-cut chain creates a stunning sparkling effect that flows around the wrist. The t-bar clasp allows easy fastening and adds an elegant finish.

    Silver Beaded Chain Cascade Necklace

    The Silver Beaded Chain Cascade Necklace contains an elegant tassel detail and is embellished with small silver beads to create a beautiful waterfall effect. The necklace can be worn with a simple neckline and will transform any outfit from day to evening.

    All our jewellery is delicately packaged in a complimentary Azendi gift box, you can see our gift wrapping options here.

  • Endless Love - Infinity Collection

    The word ‘infinity’ originates from the Latin word ‘infinitas’, meaning "without end". The iconic symbol has neither a beginning nor end and has become the enduring symbol of never ending love. 

    The delicate collection is crafted from sterling silver with a rhodium finish, providing the longevity of tarnish-free jewellery. Embellished with micro pavé cubic zirconia stones, the high quality of the fully faceted stones allows the jewellery to catch the light and create an endless sparkle.

    Infinity Symbol

    As a sign of endless love, the infinity symbol makes a wonderful gift for a loved one. The collection consists of ten stunning pieces which includes two bracelets, four necklaces and four earring sets.


    The Silver Heart Infinity Pendant and Silver Heart Infinity Studs have been finished with a shiny plain polish and incorporate the infinity symbol inside a heart to represent lasting love. The Reversible Infinity Necklace and Reversible Infinity Bracelet can both be worn two ways, with a sparkly cubic zirconia face and a plain polished face, making it perfect for day or night.

    Friendship Symbol

    Two interlocking circles that connect and are never ending symbolise the unity of two friends. Why not show your best friend how much she means to you? The range includes two necklaces, two bracelets and two earring sets. 


    The Interlocking Circles Friendship Necklace and Interlocking Circles Friendship Bracelet have been finished with a plain polish, ideal for everyday wear. The Reversible Interlocking Necklace and Reversible Interlocking Bracelet can be worn two ways, with a sparkly cubic zirconia face and a plain polish face, making it the perfect all day accessory.

    All of the necklaces and bracelets are adjustable and are available in necklace sizes 40cm - 45cm (16-18 inch) and bracelet sizes 16 - 19cm (6.25 - 7.25 inch).

    See the full range here.

  • New Collection: Daisy Chain

    With the new season just around the corner, we’ve released a brand new collection inspired by the first blossoms of spring time.

    Crafted from Sterling silver, the flowers have been gently curled and linked together to create a daisy chain effect. The petals have been finished with a striking frost effect which creates a contrast against the polished silver bead at the centre of each flower. 


    The collection includes a pendant and two daisy chain necklaces. For a delicate look, the Frosted Silver Flower Pendant contains a single daisy which will brighten up any outfit. If you’re looking for more of a statement piece then look no further than the Frosted Silver Seven Flower Necklet or Frosted Silver Seventeen Flower Necklace which are adorned with a chain of daises.

    Daisy Chain


    The Daisy Chain range is available as a bangle or an adjustable linked bracelet. Designed to look like a solid bangle, the Frosted Silver Five Flower Bangle is connected with links to provide a flexible and comfortable fit. The Frosted Silver Linked Flowers Bracelet is a row of daises linked together to create a chain and looks stunning as a stand-alone piece.

    Daisy Chain Bracelet

    Earrings & Ring

    Complete your look with either the Frosted Silver Flower Ring or Frosted Silver Flower Drop Earrings. The triple flowered ring is available in five different sizes, to get perfect fit take a look at our free ring sizer.


    Celebrate the new season in style and see our full range here.

  • Say it from the heart with our Heart to Heart collection

    Heart to heart

    Whether you're looking for a gift for a loved one or something special for yourself, our Heart to Heart collection features a stunning ten piece range that can be worn multiple ways to suit your individual style.

    Two-Way Heart Necklace

    The showstopper of the collection is our Two-Way Heart Necklace. Available in two different styles, the necklace can be worn as a heart clover pendant or as a row of hearts. With in-built magnets the hearts can easily be opened and retracted between the two looks. Embellished with cubic zirconia, this necklace can be worn day or night. 

    Stacking Rings

    Create your own style this season with our Silver Three-Part Stacking Ring.  The three rings can be worn as a stack to create a heart clover or separately for an individual look. Crafted in sterling silver and finished with cubic zirconia it’s the perfect set for creating a modern style statement. Or if you’re wanting to add to your existing ring stack, our simple yet elegant Silver Heart Ring can be worn individually or as part of a collection.

    Linked Heart Bracelets

    Wear your heart on your sleeve with our Linked Heart Bracelet. Available in rose vermeil or silver, this delicate bracelet is the perfect addition to your jewellery box. Designed to go with anything this easy to wear accessory will complete any outfit.


    Complete the look with our Double Heart Drop Earrings. Available in rose vermeil and silver to complement the collection, these heart shaped earrings will add an elegant look to any outfit.

    View the full Heart to Heart collection here.

  • What is Hamsa Hand Jewellery?


    History of the Fatima or Hamsa Hand

    In this day and age we are surrounded by symbols with meanings that go back thousands of years. A lot of them we may already know and others we may recognise, but not know the meaning of. This can most definitely be said for the Hamsa hand symbol. It has started to creep into a lot of modern fashion and jewellery design, but what does it stand for? The Hamsa Hand or Hand of Fatima, as it is sometimes referred to, is an open right hand that has been a symbol of protection against the evil eye for many societies throughout history. It is a symbol that predates Christianity, Judaism and Islam. The evil eye is thought to represent the fear of destructive energies that come about through negative emotions such as jealousy and hatred. Many early cultures adopted the eye as an icon for protection and others used the Hamsa which is why the most popular universal symbol became an eye placed in the palm of the hand. The power of the eye incorporated into the Hamsa was thought to create a more powerful antidote to negative forces. In some cultures the Hamsa hand faces up and in others it faces down. The five fingers represent the five sacred principals of that culture. It is meant to represent the divine and each community fills the hand with the most important icons or sacred beliefs of that culture.

    Hamsa Hand Jewellery

    Nowadays the Hamsa symbol is commonly featured in jewellery and, when worn, is said to bring the wearer good health, luck and an abundance of good fortune. The Hamsa is a great talisman for people who are at a crossroads in life and, irrespective of their religious beliefs, can use it as protection against negative influences that are otherwise out of their control. Desire for protection against negativity is a universal impulse and the Hamsa is a providential charm that makes an unusual gift.

  • July Birthday Buying Guide

    july birthday flower

    People born in July are thought to be imaginative, sympathetic, placid, intuitive and home makers. With that in mind we have put together a few birthday gift ideas to help you make the perfect choice.

    July's Birthday Flower - The Waterlily

    Water lilies are the birthday flower for the month of July. They symbolise innocence, purity and beauty. Real flowers are fabulous, but only last so long, so why not give them in jewellery form instead? Cared for in the right way, our Water Lilies will stand the test of time. Our Birthday Flowers collection contains pendants and earrings in sterling silver and yellow gold vermeil.

    July's Birthstone - Ruby

    The birthstone of July is ruby. Rubies represent health, wisdom and everlasting love. This bright, fiery birthstone is one of the most desired gemstones as it is very rare. Rubies make a lovely gift for anyone with a birthday in July and it is said they bring good fortune to its owner.

    See all of our recommended gifts for July here.

  • A Day to Remember



    Wedding season is upon us and if you're special day is all booked and organised then all you need to do now is think about the finishing touches.

    At Azendi we pride ourselves on quality jewellery that is appealing. Our Perfect Day collection is a mix of classic items that would go together superbly.

    The collection comprises freshwater pearls, sterling silver and cubic zirconia in a stunning range of styles to suit every taste and dress.

    A wedding collection with a difference, the aim is to provide simple pieces that are ideal for your wedding day, but that can be worn again and treasured long afterwards.

    Pearls have traditionally been associated with innocence and purity, which is why they are commonly included in bridal collections.  It is also the birth stone for June so is considered a lucky charm for any June wedding.

    Whether you believe in traditions or not, there is no denying that pearls, when mixed with sterling silver and cubic zirconia make a stunning piece of jewellery that will add a touch of glamour to the occasion.


  • Jewellery Stacking - How to Perfect the Look

    stacking jewellery

    Nowadays it is more popular than ever to accessorise to make a bold statement. The thing about jewellery stacking is getting it right. We all know that jewellery lovers have oodles of pieces in their jewellery boxes. We’re not saying to chuck them all on at once, but there is definitely something to be said for artful stacking which, if done right, looks fabulous!

    Stacking Necklaces

    When stacking necklaces the trick is to stack delicate, simple pieces. Short chains stacked with longer chains look wonderful, especially if they have different detailing, but are a similar size. Try layering a short necklace with a small charm, along with a longer necklace with gemstones in and then finish it off with just a long, plain chain. Getting the dimensions right is really important. If you stick to similar shapes of charms, gemstones and chain styles then this will give a less clunky effect. Also bear in mind the neckline of the clothes you are wearing. The chains you wore with yesterday’s outfit may not be appropriate with what you’re wearing today.

    Stacking Rings

    Stacking rings involves a few more rules than for necklaces. It’s really important to keep at least one finger free of rings. Stack a few gemstone rings on one finger, miss a finger and then have an unusual, statement ring on the other. Normally people stick to silver or gold, but when stacking rings throw caution to the wind and mix metals as well as gemstones. Try experimenting with shapes and lines as this helps to give the overall effect and uncluttered look. It should never look as though you’ve just thrown a load of different rings on. It should look well thought out.

    Stacking Bangles

    This is where all the rules we just talked about go out of the window. You can go mad with bangles and bracelets. Stack them up as far as you like, wear them at the top of your arm like a Grecian goddess or do each arm differently. There’s no wrong way of stacking bangles/bracelets so we love this part the most. Chunky, textured, multiple strands, mixed metals – get them all on your arm for the world to see. When stacking bangles, different textures and styles actually work well together and balance each other out. The perfect place to start if you’re new to stacking!

    Give it a go. Variety is the spice of life and now you don’t have to choose!

  • Day at the Races - How to Accessorise for Ladies Day

    Ladies day

    Ladies day is a huge part of the summer social racing calendar and is the perfect opportunity to dress to impress. We all know that hats are a racing day staple, but people often overlook other accessories that can offer a wow factor. With prizes to be won for the best dressed, standing out from the crowd has never been so important. In order to look the part, we have put together a simple accessory guide on how to do just that.

    Eye-catching cocktail rings can make a bold statement. Our Shimmerstone rings come in an array of colours and feature a unique honeycomb cut stone which sparkles in the light. These stunning rings are sure to be a real conversation starter, long after the races are over.

    If you still want to sparkle, but prefer something a little smaller then our Carousel range is perfect. This dazzling collection of rings, earrings and pendants work brilliantly as individual pieces or as a set. The faceted pieces exude elegance and come in a vast array of colours that would suit any racing day ensemble. Designed to make the wearer feel very glamorous, any item from this collection is sure to add some pizzazz to Ladies Day!

    Simple can sometimes be as effective as big and bold so why not try attaching a charm to a bracelet or chain? We have some racing-inspired charms that will make you feel like a winner off the track, even if your horse doesn’t come first on it. They would also make the perfect gift for any horse lover or racing day newcomers.

  • Get into the Festival Mood with Spirited Away

    Spirted Away

    It is that time of year again. People are donning their wellies, packing up their tents and heading to fields across the country in the name of music. Festival season is upon us and, as well as the eclectic mix of music on offer, festivals are also a time for dressing up and accessorising to the max!

    For years people have been spending their summers in fields, dancing without a care in the world and trying to find the most outlandish outfits to wear because, let's face it, how often do you get the opportunity to wear feather headdresses and neon legwarmers?

    The joy of festivals is the escapism that comes with it. The freedom to express the inner you, even just for a few days. Our Spirited Away collection is the perfect way to channel your inner festival goddess. With a mix of pendants, bracelets and earrings in silver, rose vermeil and gold vermeil, Spirited Away is a stunning and delicate collection that embodies the summer time.

    Feathers were traditionally worn by Native Indian Chiefs to highlight their wisdom and closeness to the spiritual world. Chiefs would reward members of their tribe with feathers if they had done well in battle or shown considerable bravery. Therefore, feathers are symbolic of honour, bravery and trust. They make wonderful, treasured gifts for people who deserve a reward or want to highlight their inner spirituality, but most of all they are the perfect summer accessory!

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