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  • Wedding Jewellery Guide

    Wedding Jewellery

    Once you’ve found your dream wedding dress, the next step is to accessorise. The colour, style and neckline of your dress are all important in determining which bridal jewellery you should choose. To help you add the finishing touches to your big day, we’ve created a wedding day jewellery guide to ensure you get the perfect match.

    Wedding Dress Shades

    If you’ve opted for a traditional white or diamond-white wedding dress, golds may clash with the cool white hues of your gown so we suggest sticking to pearls, silver and white gold. Ivory, cream and champagne wedding dresses usually contain yellow undertones so we recommend matching your gown with rose or yellow vermeil, ivory coloured pearls or 9ct yellow gold.

    Wedding Dress Designs

    A general rule of thumb is, if your wedding dress features lots of detail, you will need to pair this with subtle simple accessories. If your dress is more of a minimal design, you can add bolder statement jewellery. This season, romantic floral wedding dresses are popular, however it is best to stay away from floral jewellery and instead we recommend curls and circles to replicate the petals subtly for a more complimentary look. For traditional lace dresses, timeless pearls compliment this style beautifully. If your gown features sparkling crystal embellishment, you could add glittering cubic zirconia stones or diamond jewellery.


    When wearing a V-neckline, a single stranded pendant that replicates a similar triangular V-shape would suit this style best. The length of the necklace depends on the depth of the V, ideally the necklace should sit just above the neckline. Our Silver & Pavé Simple Pearl Pendant creates a perfect V shape and is available in two adjustable chain lengths to suit different necklines.

    Scoop Neckline

    Scoop necklines can be either high or low, so finding the right length necklace is key. A round necklace that mimics the neckline would suit this style best. Our Silver and Pearl Cluster Necklace would sit perfectly above a high scoop neckline, without distracting your attention away from the dress. If you plan on wearing earrings with a high scoop neckline, then we recommend staying away from long dangly earrings which may look overcrowded. Opt instead for small studs or drop earrings like our Pearl Cluster Stud Earrings or Silver Simple Pearl Drop Earrings.

    Boat Neckline

    A boat neckline is one of the harder shapes to style as many necklaces can look too heavy or cut off the neckline. It’s best to keep your look simple with either a small pendant or opting for no necklace at all. Instead choose a statement bracelet or earrings such as our Pearl Triple Stand and Pavé Wave Bracelet or Silver & Pavé Twisting Pearl Earrings.

    Strapless Or Spaghetti Straps

    Strapless and spaghetti strap dresses show the most skin, so by adding a necklace you will create a more balanced look. A simple necklace like our 9ct Gold Pearl & Diamond Curl Pendant will accentuate the neck and collarbone without looking too heavy on the skin. Simple earrings like our White Gold, Pearl & Diamond Twirl Studs or 9ct Gold, Pearl & Diamond Simple Studs would finish this elegant style.

    You can view our full range of bridal jewellery online or if you would prefer one of our expert personal shoppers to assist you, why not head to one of our Azendi stand alone stores. Our stores offer a free one-to-one consultation where you can try on various styles to find the perfect jewellery for your dress.

  • Mother of the Bride Jewellery Guide

    mother of the bride

    The mother of the bride is a big part of any wedding and we understand that you’ll want to look and feel your best. If you’ve already got your outfit and the all important statement hat then the only thing left to complete your look is some complimenting jewellery. To ensure you shine on your daughter’s wedding day, we’ve created a mother of the bride jewellery guide.

    Gold or Silver

    When choosing whether to opt for gold or silver jewellery the most common solution is to match your skin tone. Cool skin tones favour silver and white gold, whereas warm skin tones favour yellow and rose gold. If you still can’t decide, then not to worry, mixing metals is a popular look. Our Entangled collection features a stunning colour combination of sterling silver, yellow and rose gold vermeil that would complete your outfit perfectly.

    A Touch of Sparkle

    The mother of the bride outfit is often known as the second-most important outfit you’ll ever wear so why not add some show-stopping sparkle. Our Glittering Promise collection features some breathtaking sparkling formations which have been crafted from the highest quality of pavé cubic zirconia stones. Available in sterling silver, rose and gold vermeil, the collection incorporates a variety of beautiful designs which will add a touch of glamour to your outfit. You can see the full collection here.

    Matching Colours

    Finding the perfect shade can often be a burdensome task, so we take pride in offering a large variety of precious gemstones. If your outfit contains pinks or purples then the natural choice is amethyst. For autumnal tones, bright amber gemstones would work well. Peacock pearls are the perfect choice when matching your navy or royal blue outfit. Or if you’re wearing a statement red then garnet would add the finishing touch. Take a look at our full colour range here.

    Mother of the Bride Gift

    Brides, if you’re looking for a special way to say thank you to your Mum, why not treat her to an Azendi gift? All purchases receive a stunning complimentary gift wrapping service which includes a beautiful display box, silver wrapping paper and a hand tied ribbon. Plus if you order online, you can receive a personal hand written gift card for that extra special touch.

    See our full Mother of the Bride jewellery collection here.

  • Personalised Gifts

    Gift notes

    Make it personal with our complimentary gift notes. Whether it’s a birthday present, Valentine’s Day gift or a treat for a loved one, our online service provides you with the option to include a hand written message with any purchase.

    Perfect for when you just can’t be there, our complimentary gift wrapping and gift note service adds an extra wow factor when sending a gift directly to the receiver. 

    With up to 100 characters to use, our gift notes allow you to add a personal message to any present. Put a smile on someone’s face today and take advantage of our complimentary services at the checkout. 

  • New Collection: Miniatures


    Accentuate your inner sparkle with our brand new Miniatures collection. 

    This luxurious collection has been crafted from high quality sterling silver and 18 carat gold plating.  Each piece is embellished with micro-pavé cubic zirconia stones for an added sparkle. Our Miniatures collection contains intricate detail which is only achieved by highly-skilled craftsmanship. Each petite stone has been individually set side by side within a small area to create a continuous shimmering finish. The collection features three miniature designs; an open heart, square and circle. All three designs are available as a bracelet, pendant and stud earrings.

    The Silver Pavé Open Heart Bracelet, Gold Vermeil Pavé Open Square Bracelet, and Rose Vermeil Pavé Open Circle Bracelet all feature a petite faceted cubic zirconia charm. Crafted to sit comfortably on the wrist, all three bracelets are 17cm long, with an extension chain allowing them to be worn up to 19cm long.

    The Silver Pavé Open Square PendantGold Vermeil Pavé Open Heart Pendant and Rose Vermeil Pavé Open Circle Pendant can be worn on their own for a touch of everyday elegance or stacked to create an eye-catching finish. The pendants come on one of our adjustable chains to allow the length to be altered.

    To complete the set, all three designs are available as stud earrings. You can see the full Miniatures collection here.

  • Ring Sizing Explained

    free ring sizer

    Ensure you get the perfect fit, with our complimentary ring sizer. To receive a complimentary ring sizer by post, please email us your name and UK postal address here.

    At Azendi we measure most of our rings in European sizes. A European size is the circumference of the ring measured in millimetres.

    Conversion chart from UK to our European sizes

    J = 50                 O = 56            S = 62

    K/L = 52             P = 58            T/U = 64

    M/N = 54          Q/R = 60        V/W = 66

    If it is not convenient to order the ring sizer above, then we suggest you print out the sizing guide below.

    1: Size your finger by printing off this ring sizing guide. You must print it at the exact size.

    2: It is important to measure your ring size at the end of the day when your fingers are at their largest. This will enable you to get the most accurate ring size. Do not measure when your hands are cold as your fingers will be at least half a size smaller than usual.

    3: Rings with a thick band may feel tighter than a thin band. Buying one size up from your usual ring size is recommended in these cases.

    4: If you’re buying a gift for someone, try to borrow their ring and use our ring sizer guide to determine its size.

    5: Your ring should fit your finger comfortably; it should be snug enough so that it doesn’t fall off, but loose enough to slide over your knuckle.

    See our full ring collection here.

  • Azendi Shortlisted for Retail Jeweller Awards 2016

    Jewellery AwardsWe’re thrilled to announce that we have been shortlisted for the prestigious Retail Jeweller UK Jewellery Awards 2016 in the following category: E-tailer of the Year.

    In the past year we have developed our website in a number of ways to improve our customers' experience. We have introduced live web chat to enhance our outstanding customer service. We now accept payments via Amazon Pay to make our website more accessible and we have earned Google Trusted Stores accreditation to widen our appeal. Our aim is to make online shopping as easy and enjoyable as shopping in our stores.

    We are looking forward to the award ceremony on 29th June 2016. 

  • Hedgehog Jewellery

    Hedgehog jewellery

    Calling all animal lovers, show off your playful side with our Woodland collection. Inspired by the little visitors in our gardens, our collection includes these adorable hedgehogs.

    Known as the gardener’s friend, hedgehogs are one of the most welcomed animals in British back gardens. Prickly yet endearing, these unique animals have become a firm favourite within films and literature. Although not often spotted in everyday life due to their nocturnal and hibernation habits, hedgehogs have become one the UK’s most adored wild animals.

    Available in sterling silver and gold vermeil, our hedgehog range includes necklaces and earrings. Perfect for everyday wear, each little hedgehog is 0.6cm tall and is finished with a silky satin effect for a textured look. Both necklaces feature an adjustable chain making it the ideal gift for any animal lover.

    Our Woodland collection also includes foxes, squirrelsrabbits, deers and birds.

  • The Art of Gift Wrapping

    Gift Wrapping

    Add the finishing touch to your gift with our complimentary gift wrapping service.

    For many years Azendi has been known for its complimentary gift wrapping. All of our staff are trained to offer the highest quality gift wrapping where no sellotape is used, only careful folding and ribbon.

    Preparations are made beforehand so that paper is cut to size and ready to use in order to wrap your purchase quickly and efficiently. Each piece of jewellery is first presented in an elegant display box which can be used again to store the jewellery. Your gift is then wrapped in thick silver wrapping paper and hand tied with beautiful grosgrain ribbon to give an extra special look and feel that is very luxurious. Online orders also have the option to include a hand written gift card to add a personal note if you are sending the gift direct to the receiver.

    Gift wrapping is an important part of gift-giving as it is the first thing the receiver sees so we like to take pride in every wrapped package that leaves our store. Not only does gift wrapping make a gift look special, it adds an extra layer of excitement and builds anticipation. You can take advantage of our complimentary service in-store or online.

  • Cufflinks Guide

    Cufflinks add the final touch to any shirt and will always ensure that you’re dressed to impress. Whether you’re looking for a formal or an every day at the office style, we’ve got a cufflink to suit all needs. Not sure which style is for you? There’s a few things to consider before purchasing cufflinks…

    Cufflink Types


    Whale Back Closure Cufflinks

    Whale back cufflinks are one of the most popular styles as they are easy to handle. The ‘whale tail’ is attached at the end and flips completely flat against the post allowing it to be threaded through the shirt and flips back again to lock. This simple mechanism allows the wearer to easily fasten them and keep them securely in place. For a simple but sleek look, our Steel Diagonal Stripes Cufflinks and Textured Steel Cufflinks have a hinged back to create this whale tail effect.

    Bullet Back/Toggle Closure Cufflinks

    Similar to a whale-back fastener, the toggle closure cufflinks are easy to use and keep securely fastened. The toggle is flipped 90 degrees to line up inside the post and flipped back again to secure. These cufflinks are ideal for formal occasions or in the office. Simple yet sophisticated our Black Square Cufflinks would complete any smart suit.

    Stud/Button Cufflinks

    The stud cufflink is the most secure and robust cufflink as there are no moving parts. With a fixed back, the smaller head is threaded through the loop of the shirt at an angle and straightened to lock in place. Stud cufflinks are generally smaller and lighter in weight, making it one of the most practical types of cufflinks as well as stylish. Our Anodised Titanium Cross Cufflink has been crafted from solid titanium on a turning lathe to eliminate the need for any moving parts, therefore making it one of our strongest cufflinks.

    Cufflink Metals


    Stainless Steel Cufflinks

    One of the most common and fashionable metals used for cufflinks is stainless steel. Known for being durable and resilient, it will not tarnish or discolour over time. For a cufflink that will stand the test of time, see our Rectangle Steel Grooves Cufflinks which has grooved rectangles for a stylish finish.

    Plated Brass Cufflinks

    Cufflinks crafted from plated brass are strong and durable. Our brass cufflinks are plated with nickel for a hard and shiny finish. Perfect for everyday wear, our Simple Square Cufflinks have a polished finish for a classic look.

    Titanium Cufflinks

    Titanium has the highest strength-to-weight ratio of all metals making it lightweight and extremely strong. Usually a matt grey colour, we’ve anodised our Titanium Grooves Cufflink, treating them with an electric current to create a rainbow effect of colour, that will not fade.

    Cufflink Designs



    Whether you want to match a colourful tie or your favourite shirt, embellished cufflinks are available in a wide variety of designs and colours. The sky is the limit with these designs and our Aeroplane Cufflinks create a fun and playful style.


    Enamel is a popular material for adding colour gloss on top of a metal surface. Made from fused powered glass it creates a hard and glossy finish which will not fade. The technique used to create these cufflinks allows for intricate, bright and fun designs like our Striped Enamel Rectangle Cufflinks and Union Jack Round Cufflinks.

    Mother of Pearl

    Mother of pearl is a valuable and precious material which makes it perfect for formal attires. The pearl is inlayed into the metal making it strong and resilient. With an iridescent finish, our Mother Of Pearl Piano Cufflinks would create some eye-catching effects on any dance floor.

    All of our cufflinks are delivered in a stunning hinged presentation box, making it the perfect gift for  weddings, birthdays or Father’s Day. See our full cufflink range here.

  • Mother's Day Delivery

    With Mother's Day fast approaching, there's still time to get your gift delivered in time for Sunday.


    Standard Delivery

    Order must be placed by 4pm on Wednesday 2nd March. UK standard delivery is free on all orders over £50 or £4.50 for orders under £50.

    Next Working Day Delivery

    Order must be placed by 4pm on Thursday 3rd March. UK next working day delivery is £6.50.

    Saturday Delivery

    Order must be placed by 4pm on Friday 4th March. UK Saturday delivery is £12.

    To make it extra special, why not have your gift sent directly to Mum? All purchases receive a complimentary gift wrapping service complete with a personal hand written gift card, which will be sure to put a smile on her face.

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