AZENDI™ ☎ 0208 9125510


  • Zodiac Collection


    Our Zodiac collection combines centuries-old astrology with an eye-catching, modern design. Over thousands of years, people have studied the stars in the night sky. In western astrology, the stars were divided into 12 constellations to mark out the path on which the sun travels over the course of a year. Each constellation was named according to the shape the brightest stars depicted.

    It is believed that each person has a zodiac sign dependent on where the sun was during the month of their birth. Each sign represents either the beginning, the continuity or the end of a season and is therefore said to contain different characteristics and talents.

    Capricorn (Dec 22 - Jan 19) Responsible & disciplined Aquarius (Jan 20 - Feb 18) Original & independent
    Pisces (Feb 19 - March 20) Compassionate & wise Aries (March 21 - April 19) Courageous & determined
    Taurus (April 20 - May 20) Reliable & devoted   Gemini  (May 21 - June 20) Affectionate & curious
    Cancer (June 21 - July 22) Tenacious & loyal Leo (July 23 - August 22) Passionate & generous
    Virgo (August 23 - Sept 22) Kind & hardworking Libra (Sept 23 - Oct 22) Diplomatic & gracious
    Scorpio (Oct 23 - 21 Nov) Resourceful & brave

    Sagittarius (Nov 22 - Dec 21) Generous & idealistic

    This symbolic collection features each zodiac sign depicted in highly polished sterling silver, framed by a halo of sparkling pavé cubic zirconia stones. Each pendant is available in a range of different chain lengths to suit all styles. See the full collection here.

  • Name Necklaces

    name necklaces

    Create a one-of-kind necklace with our personalised Name Necklaces. Our custom made service allows you to design and personalise your very own necklace. Choose from sterling silver, rose vermeil or gold vermeil and we’ll write any name or word of your choice.

    All of our necklaces are crafted within the UK to the highest standard and we only use high quality precious metals. Each name or word is individually laser cut and you can choose from either a 16 inch, 18 inch or 20 inch chain. Our personalised necklace service can take up to 10 - 14 days to be delivered and we offer a complimentary gift wrapping service on all orders.

    Create a piece entirely unique to you! Start your design here.

  • New Collection: Silver Snowflakes


    Snowflakes are one of the most fascinating and beautiful wonders of the natural world. Each individual snowflake is formed from glistening ice crystals which bind together to create intricate patterns and designs. No two snowflakes are ever the same, making them truly unique and special.

    Our sparkling Silver Snowflake collection captures the fascinating beauty of a falling snowflake. The intricate polished silver designs have been adorned with brilliant-cut cubic zirconia stones which sparkle and shimmer in the light. Each stone has been individually hand-set by high quality craftsmanship, making them as unique as a real snowflake.

    For the perfect Christmas gift, why not treat someone you know to a snowflake which is as unique as them. Our sparkling collection is available in four stunning designs with matching pendants, earrings and rings. For that extra special touch, take advantage of our complimentary hand-tied gift wrapping service online and in-store.

    View the full collection here.

  • New Collection: Miniatures


    Accentuate your inner sparkle with our brand new Miniatures collection. 

    This luxurious collection has been crafted from high quality sterling silver and 18 carat gold plating.  Each piece is embellished with micro-pavé cubic zirconia stones for an added sparkle. Our Miniatures collection contains intricate detail which is only achieved by highly-skilled craftsmanship. Each petite stone has been individually set side by side within a small area to create a continuous shimmering finish. The collection features three miniature designs; an open heart, square and circle. All three designs are available as a bracelet, pendant and stud earrings.

    The Silver Pavé Open Heart Bracelet, Gold Vermeil Pavé Open Square Bracelet, and Rose Vermeil Pavé Open Circle Bracelet all feature a petite faceted cubic zirconia charm. Crafted to sit comfortably on the wrist, all three bracelets are 17cm long, with an extension chain allowing them to be worn up to 19cm long.

    The Silver Pavé Open Square PendantGold Vermeil Pavé Open Heart Pendant and Rose Vermeil Pavé Open Circle Pendant can be worn on their own for a touch of everyday elegance or stacked to create an eye-catching finish. The pendants come on one of our adjustable chains to allow the length to be altered.

    To complete the set, all three designs are available as stud earrings. You can see the full Miniatures collection here.

  • Hedgehog Jewellery

    Hedgehog jewellery

    Calling all animal lovers, show off your playful side with our Woodland collection. Inspired by the little visitors in our gardens, our collection includes these adorable hedgehogs.

    Known as the gardener’s friend, hedgehogs are one of the most welcomed animals in British back gardens. Prickly yet endearing, these unique animals have become a firm favourite within films and literature. Although not often spotted in everyday life due to their nocturnal and hibernation habits, hedgehogs have become one the UK’s most adored wild animals.

    Available in sterling silver and gold vermeil, our hedgehog range includes necklaces and earrings. Perfect for everyday wear, each little hedgehog is 0.6cm tall and is finished with a silky satin effect for a textured look. Both necklaces feature an adjustable chain making it the ideal gift for any animal lover.

    Our Woodland collection also includes foxes, squirrelsrabbits, deers and birds.

  • New Collection: Silken

    Add movement and glamour to your look with our dancing Silken collection.

    SilkenThis Italian inspired collection is crafted from high quality sterling silver and finished with rhodium for longevity. Each piece contains multiple silver strands which creates eye-catching movements when worn.

    Multi-Strand Set

    The matching set consists of a Silver Multi-Strand Bracelet and Sterling Silver Multi-Strand Necklace. The delicate silver chains flow around the neck and wrist making it soft and comfortable to wear. Smart and stylish, these pieces would look great with a work blouse.

    Tassel Set

    For a glistening effect, the Silver Long Tassel Pendant and Silver Long Tassel Drop Earrings feature silver threaded tassels. These versatile pieces can be worn separately for an everyday look or together to create a statement.  


    If you’re looking for a stand-out piece, then our Silver Multi-Strand T-Bar Bracelet will be sure to add sparkle to any outfit. The unique diamond-cut chain creates a stunning sparkling effect that flows around the wrist. The t-bar clasp allows easy fastening and adds an elegant finish.

    Silver Beaded Chain Cascade Necklace

    The Silver Beaded Chain Cascade Necklace contains an elegant tassel detail and is embellished with small silver beads to create a beautiful waterfall effect. The necklace can be worn with a simple neckline and will transform any outfit from day to evening.

    All our jewellery is delicately packaged in a complimentary Azendi gift box, you can see our gift wrapping options here.

  • Endless Love - Infinity Collection

    The word ‘infinity’ originates from the Latin word ‘infinitas’, meaning "without end". The iconic symbol has neither a beginning nor end and has become the enduring symbol of never ending love. 

    The delicate collection is crafted from sterling silver with a rhodium finish, providing the longevity of tarnish-free jewellery. Embellished with micro pavé cubic zirconia stones, the high quality of the fully faceted stones allows the jewellery to catch the light and create an endless sparkle.

    Infinity Symbol

    As a sign of endless love, the infinity symbol makes a wonderful gift for a loved one. The collection consists of ten stunning pieces which includes two bracelets, four necklaces and four earring sets.


    The Silver Heart Infinity Pendant and Silver Heart Infinity Studs have been finished with a shiny plain polish and incorporate the infinity symbol inside a heart to represent lasting love. The Reversible Infinity Necklace and Reversible Infinity Bracelet can both be worn two ways, with a sparkly cubic zirconia face and a plain polished face, making it perfect for day or night.

    Friendship Symbol

    Two interlocking circles that connect and are never ending symbolise the unity of two friends. Why not show your best friend how much she means to you? The range includes two necklaces, two bracelets and two earring sets. 


    The Interlocking Circles Friendship Necklace and Interlocking Circles Friendship Bracelet have been finished with a plain polish, ideal for everyday wear. The Reversible Interlocking Necklace and Reversible Interlocking Bracelet can be worn two ways, with a sparkly cubic zirconia face and a plain polish face, making it the perfect all day accessory.

    All of the necklaces and bracelets are adjustable and are available in necklace sizes 40cm - 45cm (16-18 inch) and bracelet sizes 16 - 19cm (6.25 - 7.25 inch).

    See the full range here.

  • New Collection: Daisy Chain

    With the new season just around the corner, we’ve released a brand new collection inspired by the first blossoms of spring time.

    Crafted from Sterling silver, the flowers have been gently curled and linked together to create a daisy chain effect. The petals have been finished with a striking frost effect which creates a contrast against the polished silver bead at the centre of each flower. 


    The collection includes a pendant and two daisy chain necklaces. For a delicate look, the Frosted Silver Flower Pendant contains a single daisy which will brighten up any outfit. If you’re looking for more of a statement piece then look no further than the Frosted Silver Seven Flower Necklet or Frosted Silver Seventeen Flower Necklace which are adorned with a chain of daises.

    Daisy Chain


    The Daisy Chain range is available as a bangle or an adjustable linked bracelet. Designed to look like a solid bangle, the Frosted Silver Five Flower Bangle is connected with links to provide a flexible and comfortable fit. The Frosted Silver Linked Flowers Bracelet is a row of daises linked together to create a chain and looks stunning as a stand-alone piece.

    Daisy Chain Bracelet

    Earrings & Ring

    Complete your look with either the Frosted Silver Flower Ring or Frosted Silver Flower Drop Earrings. The triple flowered ring is available in five different sizes, to get perfect fit take a look at our free ring sizer.


    Celebrate the new season in style and see our full range here.

  • Say it from the heart with our Heart to Heart collection

    Heart to heart

    Whether you're looking for a gift for a loved one or something special for yourself, our Heart to Heart collection features a stunning ten piece range that can be worn multiple ways to suit your individual style.

    Two-Way Heart Necklace

    The showstopper of the collection is our Two-Way Heart Necklace. Available in two different styles, the necklace can be worn as a heart clover pendant or as a row of hearts. With in-built magnets the hearts can easily be opened and retracted between the two looks. Embellished with cubic zirconia, this necklace can be worn day or night. 

    Stacking Rings

    Create your own style this season with our Silver Three-Part Stacking Ring.  The three rings can be worn as a stack to create a heart clover or separately for an individual look. Crafted in sterling silver and finished with cubic zirconia it’s the perfect set for creating a modern style statement. Or if you’re wanting to add to your existing ring stack, our simple yet elegant Silver Heart Ring can be worn individually or as part of a collection.

    Linked Heart Bracelets

    Wear your heart on your sleeve with our Linked Heart Bracelet. Available in rose vermeil or silver, this delicate bracelet is the perfect addition to your jewellery box. Designed to go with anything this easy to wear accessory will complete any outfit.


    Complete the look with our Double Heart Drop Earrings. Available in rose vermeil and silver to complement the collection, these heart shaped earrings will add an elegant look to any outfit.

    View the full Heart to Heart collection here.

  • What is Hamsa Hand Jewellery?


    History of the Fatima or Hamsa Hand

    In this day and age we are surrounded by symbols with meanings that go back thousands of years. A lot of them we may already know and others we may recognise, but not know the meaning of. This can most definitely be said for the Hamsa hand symbol. It has started to creep into a lot of modern fashion and jewellery design, but what does it stand for? The Hamsa Hand or Hand of Fatima, as it is sometimes referred to, is an open right hand that has been a symbol of protection against the evil eye for many societies throughout history. It is a symbol that predates Christianity, Judaism and Islam. The evil eye is thought to represent the fear of destructive energies that come about through negative emotions such as jealousy and hatred. Many early cultures adopted the eye as an icon for protection and others used the Hamsa which is why the most popular universal symbol became an eye placed in the palm of the hand. The power of the eye incorporated into the Hamsa was thought to create a more powerful antidote to negative forces. In some cultures the Hamsa hand faces up and in others it faces down. The five fingers represent the five sacred principals of that culture. It is meant to represent the divine and each community fills the hand with the most important icons or sacred beliefs of that culture.

    Hamsa Hand Jewellery

    Nowadays the Hamsa symbol is commonly featured in jewellery and, when worn, is said to bring the wearer good health, luck and an abundance of good fortune. The Hamsa is a great talisman for people who are at a crossroads in life and, irrespective of their religious beliefs, can use it as protection against negative influences that are otherwise out of their control. Desire for protection against negativity is a universal impulse and the Hamsa is a providential charm that makes an unusual gift.

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